I started out at Whitford, part of PPG, producing print and digital material and helping run international trade shows. Since then I’ve marketed English language courses to international students, industrial coatings to manufacturers and, for the last three years, enterprise software licensing advice to IT and procurement leaders.

At ITAA I was one of a three-person marketing team. I ran the Google Ads and LinkedIn campaigns, rebuilt the website’s service pages, sorted out the tracking, wrote long-form content for search and designed most of the sales collateral. The subject matter was technical and the audience was small and senior, so every piece had to be accurate and genuinely useful.

I’m now looking for a Marketing Manager or Digital Marketing Manager role, remote or hybrid, where I can do the same mix of planning and hands-on delivery.