Portfolio
Work
Campaigns, content and design from my time at ITAA, a software licensing advisory firm, and from earlier roles in industrial coatings and education. Work is grouped by discipline, and each project explains the thinking behind it and which parts I did.
01
Brand awareness campaigns
Campaigns built to make ITAA visible across LinkedIn and Google, so the name was already familiar when a licensing problem came up. Each one brought in leads along the way.
02
SEO and AI search
Pillar guides, gated content and service-page FAQs built so ITAA shows up in Google results and in the answers AI tools give buyers.
03
Sales collateral
Service sheets, briefings and brochures that give sales teams something polished and specific to put in front of each buyer.
04
Social media
Carousels and post graphics designed to stop the scroll on LinkedIn, encourage engagement and keep the feed recognisably on brand.
05
Presentations
Pitch and workshop decks that make complex ideas easy to follow in the room.