All work
Work
Sales collateral
Good collateral does a salesperson’s job when they’re not in the room. I design each piece around one audience and one decision, keep the brand identity consistent from document to document, and lay out dense technical detail so a busy reader can find what matters quickly.
ITAA
Sector service sheets
My role: Design and layout
ITAA sells the same expertise to very different buyers. A water utility’s IT team and a legal team in the middle of a software dispute each need to see their own situation on page one.
What I did
Designed two-page sheets for water utilities and legal teams on a shared layout, so new sectors can be added quickly without losing consistency.
Led each sheet with that audience’s challenge, then showed how ITAA helps, with results and a call to action written for that reader.
itaa.ai
itaa.ai workshop sheet and executive briefing
My role: Design and layout
itaa.ai, ITAA’s AI advisory brand, needed material that felt distinct from the licensing business while still clearly part of the same family.
What I did
Designed the AI Foundations workshop sheet and the Future State executive extract in itaa.ai’s purple palette, keeping the clear hierarchy of the core ITAA brand.
Laid out a long-form argument as a two-page executive read, with key takeaways pulled out so a senior reader can get the point at a glance.
Ultimate Coatings Ltd
Wastewater coatings brochure
My role: Design and layout
Ultimate Coatings wanted more work with water companies, where engineers need proof that a coating will survive harsh conditions before they consider a supplier.
What I did
Designed the six-page brochure from cover to back page, pairing each coating system with a case study from a real site: EonCoat with an aeration tank, polyurea with GRP tanks and cementitious coatings with concrete chambers.
Gave every case study the same challenge, solution and results structure, with site photography and benefit icons, so engineers could find the evidence they needed quickly.
Applied the Ultimate Coatings brand consistently throughout, and closed with the company’s accreditations to reassure procurement teams.
Some client details and figures have been left out or kept general to respect client and employer confidentiality.
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