Open to Marketing Manager roles
B2B marketing that’s designed well and proven to work.
I’m Katie Sweny, a hands-on B2B marketer with nine years’ experience. Most recently I ran paid media, the website, SEO and content for an enterprise software licensing advisory firm, turning complex technical services into campaigns and material that senior buyers actually use.
Top source in Google AI Overview
2.18% LinkedIn CTR
126%+
more website users, year on year
34 → 8
average Google position, 2025 to 2026
21% → 60%
website engagement rate after my site improvements
650+
LinkedIn newsletter subscribers in six months
Selected work
Work by discipline
All work
01
Brand awareness campaigns
Campaigns built to make ITAA visible across LinkedIn and Google, so the name was already familiar when a licensing problem came up. Each one brought in leads along the way.
02
SEO and AI search
Pillar guides, gated content and service-page FAQs built so ITAA shows up in Google results and in the answers AI tools give buyers.
03
Sales collateral
Service sheets, briefings and brochures that give sales teams something polished and specific to put in front of each buyer.
04
Social media
Carousels and post graphics designed to stop the scroll on LinkedIn, encourage engagement and keep the feed recognisably on brand.
How I work
Strategy first, then the work, then the numbers
Everything on this site started with a business objective. I set the direction, build the work around the people buying, and keep checking the data so it keeps improving.
01
Objectives and brand strategy
I start from the business objectives and build the brand strategy around them, so every campaign, page and asset pulls in the same direction.
02
Buyer personas
I developed buyer personas with the sales team, covering IT, procurement, finance and asset management leaders, to sharpen who we targeted and how every campaign was worded.
03
Campaigns and content
Paid, SEO, content and collateral are planned around those personas, with one consistent message from the first ad to the landing page to the sales deck.
04
Measure and optimise
I’m in GA4, Tag Manager, Search Console and Semrush every week, fixing issues quickly and tuning campaigns and content to keep traffic and visibility growing.
What the data shows feeds straight back into the next round of planning.
GA4
Google Tag Manager
Search Console
Semrush
Google Ads
LinkedIn Campaign Manager
AI search
When buyers ask Google’s AI, my content is the answer.
I wrote pillar guides and FAQs structured for AI answers. For buyers asking how long an IBM audit takes, ITAA’s page is the top source in Google’s AI Overview, cited three times, and its IBM guide ranks first in Google.
See the SEO and AI search work
What colleagues say
Reliable, collaborative and easy to work with
“
“Katie has a rare combination of exceptional graphic creativity, technical marketing expertise and analytical thinking.”
Tracy Kennish-Ward
Marketing Manager, worked with Katie at ITAA
“
“She brings a great balance of creativity, technical knowledge and strategic thinking to the team.”
Shannon Garner
Marketing Manager, worked with Katie at ITAA
What I do
End-to-end marketing mix, planned and delivered by me
01
Paid media
Google Ads and LinkedIn campaigns aimed at senior IT, procurement and finance buyers, from keyword research and audience targeting to remarketing and budget shifts.
02
Websites and landing pages
Page structure, copy and conversion fixes in WordPress, plus GA4 and Tag Manager tracking that reports what actually happened.
03
Content and SEO
Pillar guides, gated playbooks, blogs and FAQs written for search and AI answers, with subject experts checking the detail.
04
Design
Sales collateral, carousels, ad creative and presentations, designed in-house to a standard sales teams are happy to send.